Editorial policy

Guides are written by Shoaib Ramzan, founder of LeadKites, for owners of Australian roofing businesses. Our team works Australian business hours from overseas. We say so because it matters when you decide who to trust.

We prefer primary sources, in this order:

• Government and regulators: ABS, Bureau of Meteorology, ACMA, ACCC, ATO, state building authorities
• The company's own pricing, help or terms page when we describe a product
• Industry bodies such as the Insurance Council of Australia
• Reputable news and independent reviews, named as such, only when nothing better exists

Where sources disagree, we say so and use the more conservative figure.

We use AI tools to help find sources, summarise them and draft text. AI never decides what a fact is. A person reads every source, checks every number and edits every line before publishing. Illustrations of apps and screens use made-up businesses and are labelled as samples.

Worked examples and calculator defaults are labelled as examples. Calculators use the numbers you type in and show the formula, so you can check the maths yourself. We never present an example as a client result.

LeadKites sells enquiry answering, quote follow-up, local search and ads to roofers. That gives us a stake in comparisons with lead apps and agencies. Every comparison says this, links to the other company's own pricing page, and shows where they suit a roofer better than we do. Nobody pays us to be mentioned and we don't use affiliate links.

Each guide shows the date it was last checked. We review pricing pages at least every six months and after any big change (like Oneflare closing). If you spot a mistake, email hello@leadkites.com with the page and the fix. We correct errors, usually within 2 business days, and update the date.

• Invent statistics, reviews, testimonials, client logos or case studies
• Promise a number of leads, jobs or rankings
• Claim to be Australian-owned or to have a local office
• Give legal or tax advice. Where rules matter (like the Spam Act), we link to the regulator and suggest you check with a professional