Ads (Meta + Google)
Ads as a top-up, not a money pit.
Most roofers who've been burnt by an agency were sold ads first. We do it the other way: answer every enquiry, chase every quote, work your owned leads, then add tight, capped ads where they pay. Ad spend at cost. No markup.
- Capped daily budgets
- Spend at cost
- Storm campaigns same day
Without it
Ads that burn money.
- Clicks with no follow-up behind them.
- No idea which ad booked which job.
- Monthly fees that grow with your spend.
With LeadKites
A capped top-up that books.
- A free roof health check offer, not a hard sell.
- Every enquiry answered in 60 seconds.
- Your ad account, your budget, spend at cost.
How it works
Three kinds of ads. Each with a job.
- 01$20-30/day
Meta ads: free roof health check
A simple offer, a free roof health check with a photo report, shown to homeowners in your suburbs with older homes. Good for restorations and re-roofs that aren't urgent yet.
- 02Capped $15-25/day
Google Search: emergency leaks only
Ads that only show for urgent searches like "roof leak repair" + suburb. We don't spend your money on broad "roofing" searches.
- 03When storms hit
Storm response campaigns
Same-day ads, SMS to past customers and flyers in the hit suburbs. After hail, the first roofer people hear from usually gets the inspection.
What you get
What's included
Ads (Meta + Google) in one sentence: LeadKites ads for roofers are capped Meta (Facebook and Instagram) campaigns offering a free roof health check, Google Search ads limited to emergency leak searches, and same-day storm campaigns, with ad spend paid at cost and no markup. Updated .
- Ad accounts set up in your name. You own them.
- Ad copy and images made from your real job photos
- Targeting by suburb, home age and job type
- Capped daily budgets so spend never runs away
- Landing pages built to book inspections
- Every ad enquiry answered in 60 seconds by the Engine
- A weekly report: spend, enquiries, inspections, cost per inspection
- Ad spend paid at cost, straight to Meta and Google
Included in
Where Ads (Meta + Google) fits.
Ads are part of the Roof Lead Plan Plus, included in Growth Plus or added to Foundation. Ad spend and printing usually run $600-1,000 a month, paid at cost.
All prices in AUD, plus GST.
Get leads you own
FAQ
Ads (Meta + Google): your questions.
Still got a question?
Ask a person. We reply within 4 business hours, Sydney time.
I've wasted money on ads before. Why is this different?
Because the ads aren't the plan, they're the top-up. Every enquiry gets answered in 60 seconds, budgets are capped, and you see cost per inspection every week. If an ad isn't paying, we turn it off.
Do I own the ad accounts?
Yes. They're set up in your name. If you leave, you keep them and all the data.
Can I set my own budget?
Yes, within the ranges we recommend. You can lower or pause at any time.
Do you do Google Local Services Ads?
No. They aren't available for Australian roofers. We use regular Google Search ads, kept to emergency leaks only.
How fast do ads work?
Meta ads usually start getting enquiries in 3-7 days and Google emergency ads in 2-7 days. We'll tell you what's realistic for your area, but we won't promise a number.
Start this week
Find the jobs you’re missing.
Two ways in. Both start with one short call from you. No lock-in talk.